The AI Advantage

This 2025 whitepaper is an ungated landing page on the MediaValet site. The marketing team decided at the very last minute (when we were handing in the final PDF version for review) that an ungated landing page was needed. The page was built within 2 days with existing predesign modules/templates on WordPress as well as new modules to match to the design of the PDF.

My creative director and I explored and brainstormed a variety of themes in Figma. I helped refined the art direction of the whitepaper capturing the MediaValet brand and AI topic. I edited images in Photoshop to match MediaValet’s colors and used Figma to stylize the images. I built the page on wordpress. Finally, I prepared all promotional images (email banners, digital ads, etc) and the landing page for launch.